Netflix faces its rival companies Walt Disney Co. and Apple
Inc. in an online streaming battle, hoping that its Japanese anime offerings
will appeal to more subscribers. In addition to bidding for exclusive streaming
rights for Japanese anime, Netflix has been partnering with anime studios to
exclusively distribute some episodic anime shows and films. However, it is not
the only player in the Japanese anime distribution game, although its
partnerships with anime studios such as Production I.G. may help it ride out
the competition.
One of the problems with Netflix distributions, particularly
anime distributions, that the article does not mention is that Netflix tends to
release the show all at once, sometimes long after the show has stopped airing
in Japan. When compared to streaming services such as Crunchyroll and Amazon
Prime, both of which release subbed version of new episodes every week
alongside the anime’s weekly broadcast, Netflix is not as appealing. For
instance, the anime Kakegurui was aired in Japan during the summer of 2017, although
it was not put on Netflix until sometime in 2018. Because when Netflix picked
up Kakegurui, the anime could not be
legally be picked up by other services which sub weekly, many people turn to
(not uncommon) streaming sites and torrenting sites which host fan-subbed
versions of each episode. Despite other streaming services (especially
Crunchyroll) working to combat anime piracy internationally, Netflix’s
distribution schedule, at least in my past experience, tends to discourage
users from streaming anime from legal distributors. This schedule seemed to
have been fixed somewhat for the more recent release of Carole & Tuesday, which was released in a timelier manner in
two parts corresponding with the shows two-season run. In some circles, Netflix
is not the preferred streaming site for anime, although the company seems to be
certain that its anime selection can help keep it ahead of its competitors
outside of Japan.
However, Netflix is
working to legally distribute some older shows that did not have a distributor
for a long time. One of the more recent examples is Neon Genesis Evangelion, which did not have a legal distributor in
the United States for a long time, meaning that if one would like to watch the
show, one would have to pay a lot of money to buy a VHS/DVD set (the latest of
which was released in 2005) or stream it illegally online. However, because it
was resubbed from the original home release, some fans on twitter.com were
angered that classically quotable terms from the original ADV translation were
not kept. Additionally, the ending song “Fly Me to the Moon” was not kept in
some areas (including the United States) due to licensing issues, which also
led to fan dissent. Overall, even though die-hard fans of the series were
unsatisfied by the release on Netflix, the fact that Netflix is making these
older series more accessible to a modern audience is commendable.
That being said,
Netflix’s anime selection is rather slim and not as popular (or as good)
compared to the selection on some other sites. Shows distributed exclusively on
Netflix are not well known, even though some are produced by more famous
studios. Although there are many “mainstream” shows on Netflix, e.g. Naruto, Netflix has a smaller
distribution compared to anime streaming site Crunchyroll and other streaming
site Hulu.
Another point is that in
the United States, Netflix used to (misleadingly) label some of its anime
showings as “Netflix original anime,” despite only holding streaming rights to
the show. Examples of this include Violet
Evergarden, DokiDoki! Precure
(which Netflix has also rebranded as Glitter
Force: Doki-Doki), and Carole &
Tuesday. Such labelling undermines the work of the studio who created the
anime—in some cases, I’ve had friends tell me that Netflix created the shows in question, although this is absolutely not the case. Although
Netflix is partnered with some of the series who created the shows, there is no
transparency as to how much of a part Netflix has had in the creation of the shows
that it has streaming rights to. Recently, Netflix has stopped labelling these
shows as “Netflix original anime,” instead simply calling them “Netflix
series.”
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